How Uber’s ‘taxi-hailing’ app gets the limelight in Spain
Spain has one of the world’s highest taxi-hiring rates, making it one of Uber’s biggest targets.
Uber’s latest move to try to woo more tourists and locals is the launch of its first app in the country.
A new “Taxi-Hailing” app is set to launch on Sunday, with more than 200,000 drivers across the country, including some who are paid through Uber’s app.
But how does Uber get its drivers to use the app?
According to a report from Spain’s CGTN news service, Uber is hoping to lure drivers to its new app with a free, low-cost ride.
A company representative told the newspaper that the company was working with local authorities to offer the taxi-driving app to drivers.
But the app has yet to be released to the public, and no details on when the app will launch have been released.
Uber is known for its high-tech innovations and is already known for offering free rides in some countries.
A recent report from the Financial Times said Uber was set to hire some 2,000 more drivers in Spain next year, a move that has raised questions about its viability in the long term.
In the past, the company has tried to woo local drivers by offering a low-price taxi ride.
However, this year’s attempt to boost demand from drivers in Spanish cities appears to be a much larger initiative, with a goal of adding about 40,000 new drivers by the end of the year.
While the launch may seem like a risky move for the company, Uber’s recent history suggests that it can succeed.